If you look at the label at the top of a Budweiser beer,
this is what you will see:
“This is the famous Budweiser beer. We know of no brand
produced by any other brewer which costs so much to brew and age. Our exclusive
Beechwood Aging produces a taste, a smoothness, and a DRINKABILITY that you
will find in no other beer at any price.”
Long ago, I committed this phrase to memory, and
occasionally use it in classes to demonstrate how to improve memory.
We all know what taste and smoothness in a beer mean, but
what exactly is DRINKABILITY? I really wasn’t sure, but discovered the answer
this morning when I was researching when Budweiser changed its formula to the
bland version sold in stores today. For the record, the only time that I buy
Budweiser is when I plan to use it to marinade either bratwurst of Italian
sausage, but I recently bought a 12 pack of the 1933 Repeal Reserve amber lager, which Anheuser-Busch just released in
order to celebrate the ratification of the repeal of Prohibition on December 5,
1933.
To perfectly honest, the stuff that I just bought is a very
good beer. Unlike the regular Budweiser (which has an alcohol content of 4.2%),
the Repeal Reserve has an alcohol content of 6.1%., and it definitely is NOT the
beer that your dad used to drink.
According to the article shown below, drinkability means the
ability to drink more than one beer without feeling full. For that reason, the
#1 selling beer in America is Bud LIGHT, followed by Coors LIGHT, Budweiser, Miller
LIGHT, Corona, Natural LIGHT, Busch LIGHT, Michelob Ultra, Busch, and Heineken.
Here is a list of the 10 most popular beers sold in America:
The fact that the beers listed above are the most popular
beers sold in America
In the last 40 years, the amount of hops and malt in today’s
Bud has decreased dramatically, even though the inflation-adjusted price has
not gone down. As a result, the per-bottle profit has increased quite a bit
since the old days. Tinkering with the formula can sometimes have disastrous
results, which Schlitz learned in the 1970’s. At one time, it was the most
popular beer in America
I still buy the occasional 6 pack of Budweiser just because
I like their ads, which proves that they have some smart people in their
marketing department. Here is a sample of some of their best ads:
Those smart people have noticed that the craft beer industry
has grown dramatically in recent years. As a result, Anheuser-Busch has settled
on the successful formula of “if you can’t beat them, joint them”
In addition to Budweiser, Anheuer-Busch also owns Rolling
Rock, Shock Top, Natural, Johnny Appleseed, Landshark Lager, Goose Island,
Elysian Brewing, and Four Peaks.
They also have a minority interest (32%) of Redhook Ale,
Widmer Brothers, and a few others.
There’s been an increased emphasis in the last year to “buy
American”, which is not an easy thing to do. The classic American car, the full
size Chevrolet, was the best selling car in America Ontario
To quote Benjamin Franklin, “beer is living proof that God
loves us and wants us to be happy”. If drinking Budweiser makes you happy, I am
not going to rain on your parade.
Cheers !
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