Saturday, November 25, 2017

This Bud’s for you


If you look at the label at the top of a Budweiser beer, this is what you will see: 

“This is the famous Budweiser beer. We know of no brand produced by any other brewer which costs so much to brew and age. Our exclusive Beechwood Aging produces a taste, a smoothness, and a DRINKABILITY that you will find in no other beer at any price.” 

Long ago, I committed this phrase to memory, and occasionally use it in classes to demonstrate how to improve memory.

We all know what taste and smoothness in a beer mean, but what exactly is DRINKABILITY? I really wasn’t sure, but discovered the answer this morning when I was researching when Budweiser changed its formula to the bland version sold in stores today. For the record, the only time that I buy Budweiser is when I plan to use it to marinade either bratwurst of Italian sausage, but I recently bought a 12 pack of the 1933 Repeal Reserve amber  lager, which Anheuser-Busch just released in order to celebrate the ratification of the repeal of Prohibition on December 5, 1933.  

To perfectly honest, the stuff that I just bought is a very good beer. Unlike the regular Budweiser (which has an alcohol content of 4.2%), the Repeal Reserve has an alcohol content of 6.1%., and it definitely is NOT the beer that your dad used to drink. 

According to the article shown below, drinkability means the ability to drink more than one beer without feeling full. For that reason, the #1 selling beer in America is Bud LIGHT, followed by Coors LIGHT, Budweiser, Miller LIGHT, Corona, Natural LIGHT, Busch LIGHT, Michelob Ultra, Busch, and Heineken.  

Here is a list of the 10 most popular beers sold in America: 

 The fact that the beers listed above are the most popular beers sold in America doesn’t necessarily mean that they are actually good beers, as the taste test above indicates.  

In the last 40 years, the amount of hops and malt in today’s Bud has decreased dramatically, even though the inflation-adjusted price has not gone down. As a result, the per-bottle profit has increased quite a bit since the old days. Tinkering with the formula can sometimes have disastrous results, which Schlitz learned in the 1970’s. At one time, it was the most popular beer in America, but the deterioration of taste, combined with a bizarre 1970’s ad campaign, put the brewery out of business. Fortunately, you can still buy the ORIGINAL FORMULA Schlitz today, but it is not readily available

I still buy the occasional 6 pack of Budweiser just because I like their ads, which proves that they have some smart people in their marketing department. Here is a sample of some of their best ads:

Those smart people have noticed that the craft beer industry has grown dramatically in recent years. As a result, Anheuser-Busch has settled on the successful formula of “if you can’t beat them, joint them” 

In addition to Budweiser, Anheuer-Busch also owns Rolling Rock, Shock Top, Natural, Johnny Appleseed, Landshark Lager, Goose Island, Elysian Brewing, and Four Peaks.

They also have a minority interest (32%) of Redhook Ale, Widmer Brothers, and a few others.

There’s been an increased emphasis in the last year to “buy American”, which is not an easy thing to do. The classic American car, the full size Chevrolet, was the best selling car in America for close to 30 years. However, it is NOT an American car, since it is made in Ontario. If you are really hankering for a good old American beer, you’ll have to buy something other than Budweiser, since Anheuser-Busch is now a wholly owned subsidiary of Belgium based In-Bev. The REAL American beer is Yuengling, a family owned brewery that has been in operation since 1829.

To quote Benjamin Franklin, “beer is living proof that God loves us and wants us to be happy”. If drinking Budweiser makes you happy, I am not going to rain on your parade.


Cheers !






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